I’m not typically impressed by promotional posters, but the images used on the cover of the user’s manual for Cross pens (yes, you need instructions to use a pen now) have such a perfect attitude:

Cross user manual

They’ve covered every base here - the modern day woman, the broody traveller, the suave young businessman. They’ve even got some great little touches; the phone number on the matchbox, for example - no doubt left by some Parisian model.

posted : Monday, April 14th, 2008

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