Storycode

Just came across storycode after having seen their Dragon’s Den pitch

First off - it’s a terrible pitch, and based on a useless model (who wants to answer 40 questions with no real motivation?) That said, the company’s integration with Foyle’s hints at something big; most electronic stores don’t offer any kind of recommendation system simply because it’s too hard to do with the limited number of users they get.

If a company could offer a service that integrated freely with thousands of smaller e-tailers, logging all consumer interaction throughout the site, they could quickly generate a full blown recommendation engine for all types of products. Ditch the licensing model, operate on a per-click advertising fee, and you’ve got a pretty solid business model IMO.