Good marketing

“We help companies transport people or goods to make it more efficient,” Sweco representative Rebecka Gunner told the Star. “If Santa wants to deliver the packages in time, [Kyrgyzstan] would be the best place for him to start.”

• Sweco consulting services, via The Star

Transportation consultant Sweco has determined that, mathematically, the best place for Santa to operate his business in lies in Kyrgyzstan. The country will try to promote the hell out of it, and Sweco will get its name (and a great example of what it can do) out to the masses